Imagine this, you have met a person and they have told you about their company but you have never heard of it, where do you start to find out more about their company? If I guessed right, you will google it. Now imagine they are not online and do not even have a website, what will you think about that company?

Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages - whether the business is small, large, or in-between, well-established, or brand-new.

People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor, or consultant, odds are people have used search engines to look for your website - and if you don't have a website... well, you get the picture.

Deloitte’s analysis in Connected Small Businesses in the United States found that digitally advanced small businesses:

·        Earned two times as much revenue per employee

·        Experienced revenue growth over the previous year that was nearly four times as high

·        Were almost three times as likely to be creating jobs over the previous year

·        Had an average employment growth rate that was more than six times as high

This applies to all industries, even industrial and manufacturing. And even though this research was conducted in the US, the digital trends have been witnessed to be global. Hence there must be some similar effects in Africa and Tanzania specifically. Digital advancement starts with a website. Here are a few reasons why a company needs a website.

 

1. 30% of consumers won’t consider a business without a website.

Your website is your number one marketing asset because we live in a digital age. By now, consumers expect companies to have an online presence (including a website) and will consider a company that doesn’t have one as less professional.

 

2. People are searching for you online

Where do you first go when you need new service or product? Yeah, I’ve guessed right. You are not alone. 97% of people go online to find a local business, and 93% of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you. Be where your customers are!

 

3. Commercial transactions in every industry—including B2B, industrial, and manufacturing—are influenced by digital website content

75% of B2B buyers say digital website content significantly impacts their buying decision, and 62% say they can finalize their purchase selection criteria based on a website’s digital content alone.

The average B2B buyer now makes an average of 12 online searches before interacting with a vendor’s website, and they are already 57 percent of the way through the buying process before they want to speak with a sales representative.

 

4. 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design

Not having a website makes consumers trust you less. In fact, in 2018, 75% of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust.

Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

That is why having an up-to-date website is an investment and part of building a strong brand. If you want to take that important investment toward your brand email us at rio@melajoy.com and we can work together to take your online presence to the next level.